Boomerang is a Mallequinan free-to-air (formerly pay until 2013) television channel that primarily broadcasts animated and tokusatsu series. Operated by AT&T's WarnerMedia under its International division, the channel is broadcast from its headquarters in Puren, Malleco to audiences in its country of location.
As Cartoon Network programming block (1993-1998; 2000-2002)
The block was released for the first time in November 1993, on Sunday mornings, focusing on reruns of Hanna-Barbera animated series and Toei tokusatsu series, but per year every week. It had some alterations in the schedule that until 1996, became a Saturday midnight block that lasted until 1998, where it was withdrawn by time decision. But it came back in 2000, in the form of a midnight programming block. But it lasted until 2002, to promote the channel to be added to many companies.
As Turner Classic Movies programming block (2000-2002)
When the channel premiered in 2000, it was promoted as a TCM programming block on weekday mornings (6:00 a.m. to 7:30 a.m.), but as reruns of Looney Tunes, Tom & Jerry and pre-1963 Hanna-Barbera shorts. The block was canceled in 2002, due to the strong promotion of the channel.
As TV channel (2000-present)
Boomerang launched on July 1st, 2000, airing between 6:00 a.m. to 3:00 a.m., on DIRECTV and the state-owned Malleco Cable TV. Cartoon Network at the time had a tight schedule and so the channel was created by Turner Broadcasting to broadcast classic cartoons from the Hanna-Barbera, Toei Company Ltd. (only tokusatsu TV series), MGM and Warner Bros archive programme library, as well as freeing its sister network of many classics in the schedule.
For 2002, as a final consequence of the merger of Sky and DIRECTV. Boomerang was withdrawn from DIRECTV, for reasons of exclusivity for satellite television (along with TCM) by TPS. Which lasted until 2008 as part of the merger between two companies. While the rest of the cables remain without consecutive effect.
The channel did not join the current rebranding from 2014, due to administrative decisions. But it had its own rebranding starting in 2018.
Pandemic emergency programming (2020)
When Malleco went into quarantine due to the pandemic in March 2020, the channel's programming was altered for 5 months (during the 3 phases of the pandemic) where only classic shows were broadcast throughout the day (for phase 3, the schedule was cut of emergency programming, when the protocols for dubbing that were made in home working were established). Until now, emergency programming was withdrawn when all this happened (in favor of moving everything to an secondary digital channel with curated content, under the name "Boomerang+")
See also: Boomerang (Malleco)/List of programs
See also: Boomerang (Malleco)/2006's Encinian case
Since its launch, it is available in most of the cable companies in Malleco. But it was also available in Encinas in a handful of rural cable companies, including Encinian Telecom (until 2012), XYZ and Sky (until 2015). Malleco advertisements were replaced by Encinian ones, due to advertising rights in international channels.
In September 2020, an exclusive spin-off channel for IPTV providers like Fast by Cotel and AT&T IPTV was launched on Malleco, under the name "Boomerang+" (or Boomerang Plus), focused on reruns of classic series where there is no longer space on the channel. Because it was a direct consequence of emergency programming where many people asked to bring back many classics on the channel. Despite the fact that 25% of the channel's titles in their history, are on streaming platforms, while the rest are not available on any platform, until today.